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Premium Niches

Crypto & Web3 advertising rates

What Crypto & Web3 platforms can charge for sponsorships and ad placements, by traffic level and pricing model. The calculator below is pre-set to this niche.

Benchmark CPM
$15.00
per 1,000 impressions
Benchmark CPC
$2.50
per click
Benchmark CPA
$50
per conversion
Flat rate at 10K
$360
per spot, per month

Why Crypto & Web3 pays what it pays

Crypto pays the highest direct advertising rates on the marketplace, for an unglamorous reason: the advertisers are exchanges, wallets, infrastructure providers and protocols with token treasuries, competing for an audience that moves real money. A reader who acts on a recommendation can be worth hundreds of dollars to a sponsor, which is what pulls rates well above what a comparable general-interest audience earns.

The flip side is volatility. Crypto ad budgets swell in bull markets and vanish in quiet ones, and a publisher who has spent a bull run raising prices monthly can find the entire buyer list gone by the following quarter. Length of commitment matters more here than headline rate.

Calculate Your Pricing

Quick set visitors:
Monthly pageviews 20,000
Impressions (all spots) 40,000
Est. clicks/mo (~1% CTR) 400
Suggested Price per Ad Spot
$0
per month · Flat Rate
CPM (per 1,000 impressions)
$0
$0/1K views · $0/spot
CPC (per click, ~1% CTR)
$0
$0/click · ~0 clicks
CPA (per action, ~2% of clicks)
$0
$0/action · ~0 actions
Flat Rate (monthly, scaled to traffic)
$0
$0/spot × 0 spots

Annual Potential (Best Model)

$0
Flat Rate

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Crypto & Web3 rates by traffic level

Estimated monthly revenue across all pricing models, assuming 2 pages per visit and 2 ad spots - the same assumptions the calculator starts from.

Estimated monthly revenue by traffic level and pricing model
Monthly visitors CPM CPC CPA Flat rate Best model
1K $60 $100 $50 $400 Flat rate
5K $300 $500 $200 $510 Flat rate
10K $600 $1,000 $400 $720 CPC
50K $3,000 $5,000 $2,000 $1,600 CPC
100K $6,000 $10,000 $4,000 $2,260 CPC
500K $30,000 $50,000 $20,000 $5,060 CPC

Estimates, not quotes. Real deals swing either side of these numbers depending on how engaged and how well-defined your audience is.

Live Crypto & Web3 prices on Adsly

The numbers above are benchmarks. These come from live listings in this category on Adsly right now.

Live listings
5
Priced opportunities
0
Median price
-

Formats that sell in Crypto & Web3

Not every format earns the same rate in every niche. These are the ones that consistently clear here.

  • Newsletter placements and dedicated sends, which convert best here because the audience reads for signal rather than browsing
  • Sponsored research and deep-dive posts, where a protocol pays for a serious technical write-up
  • Banner and logo placements on dashboards, explorers and analytics tools, priced on traffic

Crypto & Web3 platforms on Adsly

Real listings in this category - useful for seeing how other owners describe their audience and price their spots.

Crypto & Web3 pricing questions

Why are crypto advertising rates so much higher than other niches?

Because the value of a converted reader is higher. A crypto exchange or protocol acquiring an active user can earn back hundreds of dollars in fees, so it can afford to pay far more per thousand impressions than, say, a productivity app on an $8/month plan. Rates follow the advertiser's economics, not the publisher's effort.

Do mainstream ad networks even accept crypto sites?

Often not, or only with heavy restrictions - which is exactly why direct sponsorships dominate this niche. Publishers who cannot run standard display networks end up selling placements themselves, and the resulting rates are typically several times what a network would have paid.

Niches either side of this one

What sits just above and just below Crypto & Web3 on rate.

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