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Premium Niches

Finance & Investing advertising rates

What Finance & Investing platforms can charge for sponsorships and ad placements, by traffic level and pricing model. The calculator below is pre-set to this niche.

Benchmark CPM
$12.00
per 1,000 impressions
Benchmark CPC
$2.00
per click
Benchmark CPA
$40
per conversion
Flat rate at 10K
$270
per spot, per month

Why Finance & Investing pays what it pays

Finance audiences are the classic premium buy: readers of investing newsletters and personal-finance sites are actively managing money and evaluating products, and a brokerage or fintech app acquiring one of them books years of revenue. That lifetime value is what a finance publisher is really selling, and it supports rates two to four times a general-interest site of the same size.

Sponsors in this space also care unusually much about context. A broker will pay a premium to appear beside serious analysis and refuse to appear beside speculation, so editorial quality translates into pricing power more directly here than almost anywhere else.

Calculate Your Pricing

Quick set visitors:
Monthly pageviews 20,000
Impressions (all spots) 40,000
Est. clicks/mo (~1% CTR) 400
Suggested Price per Ad Spot
$0
per month · Flat Rate
CPM (per 1,000 impressions)
$0
$0/1K views · $0/spot
CPC (per click, ~1% CTR)
$0
$0/click · ~0 clicks
CPA (per action, ~2% of clicks)
$0
$0/action · ~0 actions
Flat Rate (monthly, scaled to traffic)
$0
$0/spot × 0 spots

Annual Potential (Best Model)

$0
Flat Rate

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Finance & Investing rates by traffic level

Estimated monthly revenue across all pricing models, assuming 2 pages per visit and 2 ad spots - the same assumptions the calculator starts from.

Estimated monthly revenue by traffic level and pricing model
Monthly visitors CPM CPC CPA Flat rate Best model
1K $48 $80 $40 $300 Flat rate
5K $240 $400 $160 $380 CPC
10K $480 $800 $320 $540 CPC
50K $2,400 $4,000 $1,600 $1,200 CPC
100K $4,800 $8,000 $3,200 $1,700 CPC
500K $24,000 $40,000 $16,000 $3,790 CPC

Estimates, not quotes. Real deals swing either side of these numbers depending on how engaged and how well-defined your audience is.

Live Finance & Investing prices on Adsly

The numbers above are benchmarks. These come from live listings in this category on Adsly right now.

Live listings
9
Priced opportunities
0
Median price
-

Formats that sell in Finance & Investing

Not every format earns the same rate in every niche. These are the ones that consistently clear here.

  • Newsletter sponsorships, the dominant format in finance - subscribers read on a schedule and act on what they read
  • Sponsored analysis and long-form explainers commissioned by fintech brands
  • Tool and broker comparison placements, often on a CPA basis because the conversion is measurable

Finance & Investing platforms on Adsly

Real listings in this category - useful for seeing how other owners describe their audience and price their spots.

Finance & Investing pricing questions

How much can a finance newsletter charge per send?

It depends far more on subscriber quality than raw count. A 5,000-subscriber list of active investors regularly out-earns a 50,000-subscriber general list, because the sponsor cares about who opens rather than how many exist. Use the calculator above as a floor, then adjust upward if your audience is professional or high-net-worth.

Do finance sponsorships need disclosure?

Yes, and reputable publishers do it clearly - in many jurisdictions financial promotion carries specific rules on top of ordinary advertising disclosure. Agree the wording with your sponsor as part of the deal rather than after publication.

Niches either side of this one

What sits just above and just below Finance & Investing on rate.

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