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Mid-Value Niches

Media, Newsletters & Blogs advertising rates

What Media, Newsletters & Blogs platforms can charge for sponsorships and ad placements, by traffic level and pricing model. The calculator below is pre-set to this niche.

Benchmark CPM
$5.00
per 1,000 impressions
Benchmark CPC
$0.80
per click
Benchmark CPA
$15
per conversion
Flat rate at 10K
$110
per spot, per month

Why Media, Newsletters & Blogs pays what it pays

This is the classic publishing niche: audiences that show up for the writing and stay for the voice. Rates sit in the middle of the marketplace because the audience is broad, but engagement is high enough that sponsors treat these placements as brand-building rather than direct response.

The economics reward frequency. A newsletter with a reliable schedule can sell the same slot week after week, and predictable inventory is worth more to a sponsor than a larger audience they can only reach sporadically.

Calculate Your Pricing

Quick set visitors:
Monthly pageviews 20,000
Impressions (all spots) 40,000
Est. clicks/mo (~1% CTR) 400
Suggested Price per Ad Spot
$0
per month · Flat Rate
CPM (per 1,000 impressions)
$0
$0/1K views · $0/spot
CPC (per click, ~1% CTR)
$0
$0/click · ~0 clicks
CPA (per action, ~2% of clicks)
$0
$0/action · ~0 actions
Flat Rate (monthly, scaled to traffic)
$0
$0/spot × 0 spots

Annual Potential (Best Model)

$0
Flat Rate

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Media, Newsletters & Blogs rates by traffic level

Estimated monthly revenue across all pricing models, assuming 2 pages per visit and 2 ad spots - the same assumptions the calculator starts from.

Estimated monthly revenue by traffic level and pricing model
Monthly visitors CPM CPC CPA Flat rate Best model
1K $20 $32 $15 $130 Flat rate
5K $100 $160 $60 $160 CPC
10K $200 $320 $120 $220 CPC
50K $1,000 $1,600 $600 $500 CPC
100K $2,000 $3,200 $1,200 $710 CPC
500K $10,000 $16,000 $6,000 $1,580 CPC

Estimates, not quotes. Real deals swing either side of these numbers depending on how engaged and how well-defined your audience is.

Live Media, Newsletters & Blogs prices on Adsly

The numbers above are benchmarks. These come from live listings in this category on Adsly right now.

Live listings
5
Priced opportunities
5
Median price
$30
Live prices by ad format in this category
Format Listed spots From Median Up to
Podcast 3 $20 $30 $50

Formats that sell in Media, Newsletters & Blogs

Not every format earns the same rate in every niche. These are the ones that consistently clear here.

  • Newsletter sponsorships, sold per issue or as a run of issues
  • Sponsored posts and dedicated sends
  • Banner and in-content placements on archive and article pages

Media, Newsletters & Blogs platforms on Adsly

Real listings in this category - useful for seeing how other owners describe their audience and price their spots.

Media, Newsletters & Blogs pricing questions

Per issue or per month - how should a newsletter sell?

Per issue is easier for a first-time sponsor to say yes to; a discounted run of four to six issues is worth more to you and gives the sponsor enough repetition to see results. Offer both and steer towards the run.

How big does a newsletter need to be to sell anything?

Smaller than most people assume. Focused lists of one to two thousand engaged readers sell regularly on Adsly, because sponsors are buying the audience definition rather than the number.

Buying rather than selling? This page is written for owners setting a price - the Media, Newsletters & Blogs rates page shows what platforms in this category are charging today.

Niches either side of this one

What sits just above and just below Media, Newsletters & Blogs on rate.

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