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Mid-Value Niches

Health & Fitness advertising rates

What Health & Fitness platforms can charge for sponsorships and ad placements, by traffic level and pricing model. The calculator below is pre-set to this niche.

Benchmark CPM
$5.00
per 1,000 impressions
Benchmark CPC
$0.80
per click
Benchmark CPA
$15
per conversion
Flat rate at 10K
$110
per spot, per month

Why Health & Fitness pays what it pays

Health and fitness builds unusually loyal audiences. Readers follow training plans and nutrition advice from people they trust over months, and a recommendation inside that relationship carries weight no anonymous impression can match.

It is also a category mainstream ad networks treat with suspicion, restricting claims and rejecting whole product categories. That pushes serious spend towards direct sponsorship, which is good for rates - and it puts the responsibility for what gets claimed squarely on the publisher.

Calculate Your Pricing

Quick set visitors:
Monthly pageviews 20,000
Impressions (all spots) 40,000
Est. clicks/mo (~1% CTR) 400
Suggested Price per Ad Spot
$0
per month · Flat Rate
CPM (per 1,000 impressions)
$0
$0/1K views · $0/spot
CPC (per click, ~1% CTR)
$0
$0/click · ~0 clicks
CPA (per action, ~2% of clicks)
$0
$0/action · ~0 actions
Flat Rate (monthly, scaled to traffic)
$0
$0/spot × 0 spots

Annual Potential (Best Model)

$0
Flat Rate

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Health & Fitness rates by traffic level

Estimated monthly revenue across all pricing models, assuming 2 pages per visit and 2 ad spots - the same assumptions the calculator starts from.

Estimated monthly revenue by traffic level and pricing model
Monthly visitors CPM CPC CPA Flat rate Best model
1K $20 $32 $15 $130 Flat rate
5K $100 $160 $60 $160 CPC
10K $200 $320 $120 $220 CPC
50K $1,000 $1,600 $600 $500 CPC
100K $2,000 $3,200 $1,200 $710 CPC
500K $10,000 $16,000 $6,000 $1,580 CPC

Estimates, not quotes. Real deals swing either side of these numbers depending on how engaged and how well-defined your audience is.

Live Health & Fitness prices on Adsly

The numbers above are benchmarks. These come from live listings in this category on Adsly right now.

Live listings
6
Priced opportunities
1
Median price
$100

Formats that sell in Health & Fitness

Not every format earns the same rate in every niche. These are the ones that consistently clear here.

  • Host-read style mentions and creator endorsements
  • Sponsored programmes, challenges and guides
  • Newsletter and banner placements on training and nutrition content

Health & Fitness platforms on Adsly

Real listings in this category - useful for seeing how other owners describe their audience and price their spots.

Health & Fitness pricing questions

What should I refuse in this niche?

Anything asking you to make a health claim you cannot stand behind. Supplement and wellness sponsors sometimes supply copy that overstates results; editing it down protects both your audience and your ability to keep charging premium rates.

Why do health sponsors pay for direct deals at all?

Because ad networks restrict them heavily and their audience distrusts obvious advertising. A disclosed recommendation from a creator the reader already follows solves both problems at once, and they will pay for that.

Niches either side of this one

What sits just above and just below Health & Fitness on rate.

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