General Niches
Communities & Networks advertising rates
What Communities & Networks platforms can charge for sponsorships and ad placements, by traffic level and pricing model. The calculator below is pre-set to this niche.
Why Communities & Networks pays what it pays
Communities trade reach for trust. A Discord server, forum or Slack group has fewer impressions to sell than a content site, but the members are present repeatedly and take each other's recommendations seriously, which converts at rates a publisher site rarely matches.
Selling here means selling access carefully. The fastest way to destroy a community's commercial value is to let sponsors post like advertisers, so the formats that last are the ones the members would tolerate even if nobody was paying.
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Annual Potential (Best Model)
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List Your PlatformCommunities & Networks rates by traffic level
Estimated monthly revenue across all pricing models, assuming 2 pages per visit and 2 ad spots - the same assumptions the calculator starts from.
| Monthly visitors | CPM | CPC | CPA | Flat rate | Best model |
|---|---|---|---|---|---|
| 1K | $16 | $24 | $10 | $100 | Flat rate |
| 5K | $80 | $120 | $40 | $130 | Flat rate |
| 10K | $160 | $240 | $80 | $180 | CPC |
| 50K | $800 | $1,200 | $400 | $400 | CPC |
| 100K | $1,600 | $2,400 | $800 | $570 | CPC |
| 500K | $8,000 | $12,000 | $4,000 | $1,260 | CPC |
Estimates, not quotes. Real deals swing either side of these numbers depending on how engaged and how well-defined your audience is.
Formats that sell in Communities & Networks
Not every format earns the same rate in every niche. These are the ones that consistently clear here.
- Channel or section sponsorships with a persistent, low-key mention
- Sponsored AMAs, events and workshops run for members
- Newsletter and digest placements sent to the membership
Communities & Networks pricing questions
How do I sponsor a community without annoying members?
Sell placements that add something - a sponsored AMA, a tool the members actually want, a funded event - and keep persistent mentions small and clearly labelled. Communities forgive disclosed sponsorship and punish disguised advertising.
My community is small. Is it worth listing?
Yes, if it is specific. Sponsors regularly pay well for a few hundred members who all do the same job, because that concentration is impossible to buy through any ad network.
Niches either side of this one
What sits just above and just below Communities & Networks on rate.
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