General Niches
Gaming & Esports advertising rates
What Gaming & Esports platforms can charge for sponsorships and ad placements, by traffic level and pricing model. The calculator below is pre-set to this niche.
Why Gaming & Esports pays what it pays
Gaming trades a lower rate per impression for volume and loyalty. Audiences here are large, young and intensely engaged with the creators and sites they follow, and brands that earn their approval keep it for years - which is why endemic sponsors return season after season.
The money concentrates around moments. Launches, tournaments and patch cycles create demand spikes, and publishers who sell against those events rather than against a flat calendar earn considerably more from the same audience.
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Annual Potential (Best Model)
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List Your PlatformGaming & Esports rates by traffic level
Estimated monthly revenue across all pricing models, assuming 2 pages per visit and 2 ad spots - the same assumptions the calculator starts from.
| Monthly visitors | CPM | CPC | CPA | Flat rate | Best model |
|---|---|---|---|---|---|
| 1K | $14 | $20 | $10 | $90 | Flat rate |
| 5K | $70 | $100 | $40 | $110 | Flat rate |
| 10K | $140 | $200 | $80 | $160 | CPC |
| 50K | $700 | $1,000 | $400 | $350 | CPC |
| 100K | $1,400 | $2,000 | $800 | $490 | CPC |
| 500K | $7,000 | $10,000 | $4,000 | $1,110 | CPC |
Estimates, not quotes. Real deals swing either side of these numbers depending on how engaged and how well-defined your audience is.
Live Gaming & Esports prices on Adsly
The numbers above are benchmarks. These come from live listings in this category on Adsly right now.
Formats that sell in Gaming & Esports
Not every format earns the same rate in every niche. These are the ones that consistently clear here.
- Sponsored coverage around launches and tournaments
- Banner and in-content placements on guides and wikis
- Creator-led mentions and stream or video integrations
Gaming & Esports platforms on Adsly
Real listings in this category - useful for seeing how other owners describe their audience and price their spots.
aramgg.com
aramgg.com
ARAMGG is a multilingual League of Legends ARAM: Mayhem data platform with tier lists, champion builds, Augment recommendations, patch guides, and current match insights.
NinjaHackz CS2 Cheat
ninjahackz.com
NinjaHackz is a portable, CS2 mod and cheat with aimbot, wallhack and ESP.
FoxtailSports.com
foxtailsports.com
FoxtailSports.com delivers AI-powered sports predictions, parlay builder tools, and player props insights to help you bet smarter and win more.
footyapps
footyapps.com
Discover the best football apps, tools, podcasts and community projects. 380+ listings ranked by fans across 26 categories.
Saudi VIG
saudivig.carrd.co
I create engaging gaming content focused on trending titles, new releases, and hidden gems for a growing audience.
Gaming & Esports pricing questions
Why are gaming CPMs lower than B2B?
Because the audience buys games and hardware rather than software subscriptions, so a converted reader is worth less to the sponsor. The compensation is scale - gaming sites tend to have far more inventory to sell.
How do I get more than the baseline rate?
Sell events. A package tied to a launch or a tournament commands a premium the same audience never earns during a quiet month, and sponsors budget for those moments specifically.
Niches either side of this one
What sits just above and just below Gaming & Esports on rate.
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