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General Niches

Gaming & Esports advertising rates

What Gaming & Esports platforms can charge for sponsorships and ad placements, by traffic level and pricing model. The calculator below is pre-set to this niche.

Benchmark CPM
$3.50
per 1,000 impressions
Benchmark CPC
$0.50
per click
Benchmark CPA
$10
per conversion
Flat rate at 10K
$80
per spot, per month

Why Gaming & Esports pays what it pays

Gaming trades a lower rate per impression for volume and loyalty. Audiences here are large, young and intensely engaged with the creators and sites they follow, and brands that earn their approval keep it for years - which is why endemic sponsors return season after season.

The money concentrates around moments. Launches, tournaments and patch cycles create demand spikes, and publishers who sell against those events rather than against a flat calendar earn considerably more from the same audience.

Calculate Your Pricing

Quick set visitors:
Monthly pageviews 20,000
Impressions (all spots) 40,000
Est. clicks/mo (~1% CTR) 400
Suggested Price per Ad Spot
$0
per month · Flat Rate
CPM (per 1,000 impressions)
$0
$0/1K views · $0/spot
CPC (per click, ~1% CTR)
$0
$0/click · ~0 clicks
CPA (per action, ~2% of clicks)
$0
$0/action · ~0 actions
Flat Rate (monthly, scaled to traffic)
$0
$0/spot × 0 spots

Annual Potential (Best Model)

$0
Flat Rate

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Gaming & Esports rates by traffic level

Estimated monthly revenue across all pricing models, assuming 2 pages per visit and 2 ad spots - the same assumptions the calculator starts from.

Estimated monthly revenue by traffic level and pricing model
Monthly visitors CPM CPC CPA Flat rate Best model
1K $14 $20 $10 $90 Flat rate
5K $70 $100 $40 $110 Flat rate
10K $140 $200 $80 $160 CPC
50K $700 $1,000 $400 $350 CPC
100K $1,400 $2,000 $800 $490 CPC
500K $7,000 $10,000 $4,000 $1,110 CPC

Estimates, not quotes. Real deals swing either side of these numbers depending on how engaged and how well-defined your audience is.

Live Gaming & Esports prices on Adsly

The numbers above are benchmarks. These come from live listings in this category on Adsly right now.

Live listings
5
Priced opportunities
1
Median price
$249

Formats that sell in Gaming & Esports

Not every format earns the same rate in every niche. These are the ones that consistently clear here.

  • Sponsored coverage around launches and tournaments
  • Banner and in-content placements on guides and wikis
  • Creator-led mentions and stream or video integrations

Gaming & Esports platforms on Adsly

Real listings in this category - useful for seeing how other owners describe their audience and price their spots.

Gaming & Esports pricing questions

Why are gaming CPMs lower than B2B?

Because the audience buys games and hardware rather than software subscriptions, so a converted reader is worth less to the sponsor. The compensation is scale - gaming sites tend to have far more inventory to sell.

How do I get more than the baseline rate?

Sell events. A package tied to a launch or a tournament commands a premium the same audience never earns during a quiet month, and sponsors budget for those moments specifically.

Niches either side of this one

What sits just above and just below Gaming & Esports on rate.

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