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Mid-Value Niches

Social Media advertising rates

What Social Media platforms can charge for sponsorships and ad placements, by traffic level and pricing model. The calculator below is pre-set to this niche.

Benchmark CPM
$4.00
per 1,000 impressions
Benchmark CPC
$0.70
per click
Benchmark CPA
$12
per conversion
Flat rate at 10K
$100
per spot, per month

Why Social Media pays what it pays

Social audiences are bought on engagement, not size. A sponsor comparing two accounts of the same follower count will pay very different rates depending on how much of that audience actually responds, which means the publishers who do well here are the ones who can show real interaction numbers.

Formats are also shorter-lived than elsewhere. A post or story has a working life measured in days, so packages of several placements over a few weeks sell better - and price better - than single mentions.

Calculate Your Pricing

Quick set visitors:
Monthly pageviews 20,000
Impressions (all spots) 40,000
Est. clicks/mo (~1% CTR) 400
Suggested Price per Ad Spot
$0
per month · Flat Rate
CPM (per 1,000 impressions)
$0
$0/1K views · $0/spot
CPC (per click, ~1% CTR)
$0
$0/click · ~0 clicks
CPA (per action, ~2% of clicks)
$0
$0/action · ~0 actions
Flat Rate (monthly, scaled to traffic)
$0
$0/spot × 0 spots

Annual Potential (Best Model)

$0
Flat Rate

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Social Media rates by traffic level

Estimated monthly revenue across all pricing models, assuming 2 pages per visit and 2 ad spots - the same assumptions the calculator starts from.

Estimated monthly revenue by traffic level and pricing model
Monthly visitors CPM CPC CPA Flat rate Best model
1K $16 $28 $12 $110 Flat rate
5K $80 $140 $48 $140 CPC
10K $160 $280 $96 $200 CPC
50K $800 $1,400 $480 $450 CPC
100K $1,600 $2,800 $960 $640 CPC
500K $8,000 $14,000 $4,800 $1,420 CPC

Estimates, not quotes. Real deals swing either side of these numbers depending on how engaged and how well-defined your audience is.

Live Social Media prices on Adsly

The numbers above are benchmarks. These come from live listings in this category on Adsly right now.

Live listings
3
Priced opportunities
0
Median price
-

Formats that sell in Social Media

Not every format earns the same rate in every niche. These are the ones that consistently clear here.

  • Sponsored posts, threads and stories
  • Creator-led campaigns across a run of several placements
  • Profile and bio link placements sold monthly

Social Media platforms on Adsly

Real listings in this category - useful for seeing how other owners describe their audience and price their spots.

Social Media pricing questions

Follower count or engagement - what should I quote?

Engagement, every time. Sponsors have been burned enough by follower counts that a smaller account with genuine interaction now prices better than a large quiet one. Quote reach and interaction together and let the ratio speak.

Single post or package?

Package. One post disappears within days and rarely proves anything to a sponsor; three or four across a few weeks gives them a result worth renewing on, and gives you a bigger deal.

Niches either side of this one

What sits just above and just below Social Media on rate.

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