Mid-Value Niches
Social Media advertising rates
What Social Media platforms can charge for sponsorships and ad placements, by traffic level and pricing model. The calculator below is pre-set to this niche.
Why Social Media pays what it pays
Social audiences are bought on engagement, not size. A sponsor comparing two accounts of the same follower count will pay very different rates depending on how much of that audience actually responds, which means the publishers who do well here are the ones who can show real interaction numbers.
Formats are also shorter-lived than elsewhere. A post or story has a working life measured in days, so packages of several placements over a few weeks sell better - and price better - than single mentions.
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Annual Potential (Best Model)
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List Your PlatformSocial Media rates by traffic level
Estimated monthly revenue across all pricing models, assuming 2 pages per visit and 2 ad spots - the same assumptions the calculator starts from.
| Monthly visitors | CPM | CPC | CPA | Flat rate | Best model |
|---|---|---|---|---|---|
| 1K | $16 | $28 | $12 | $110 | Flat rate |
| 5K | $80 | $140 | $48 | $140 | CPC |
| 10K | $160 | $280 | $96 | $200 | CPC |
| 50K | $800 | $1,400 | $480 | $450 | CPC |
| 100K | $1,600 | $2,800 | $960 | $640 | CPC |
| 500K | $8,000 | $14,000 | $4,800 | $1,420 | CPC |
Estimates, not quotes. Real deals swing either side of these numbers depending on how engaged and how well-defined your audience is.
Live Social Media prices on Adsly
The numbers above are benchmarks. These come from live listings in this category on Adsly right now.
Formats that sell in Social Media
Not every format earns the same rate in every niche. These are the ones that consistently clear here.
- Sponsored posts, threads and stories
- Creator-led campaigns across a run of several placements
- Profile and bio link placements sold monthly
Social Media platforms on Adsly
Real listings in this category - useful for seeing how other owners describe their audience and price their spots.
SaveFBS
savefbs.com
Download Facebook videos, Reels, and Stories in HD/4K for free. No software installation required. Fast, secure, and works on all devices.
Gay Moms Club
gaymomsclub.com
Gay Moms Club is the online home for queer moms looking for real friendships, real support, and a safe space to land at the end of every day.
Museum App
museum.app
Take your collection to the next level. Upload your items, share posts, create your museum, track the value of your pieces, connect with collectors
Social Media pricing questions
Follower count or engagement - what should I quote?
Engagement, every time. Sponsors have been burned enough by follower counts that a smaller account with genuine interaction now prices better than a large quiet one. Quote reach and interaction together and let the ratio speak.
Single post or package?
Package. One post disappears within days and rarely proves anything to a sponsor; three or four across a few weeks gives them a result worth renewing on, and gives you a bigger deal.
Niches either side of this one
What sits just above and just below Social Media on rate.
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